AI case study

NorstellaWebsite visitor engagement

Website coverage spanned just 12-15 hours while global buyers browsed around the clock. An AI SDR agent now qualifies leads 24/7 across 7 sites.

Published

Key results

Conversations Handled
6,000+
Meetings Booked
400+
Booking Conversion Rate
68%

Result highlights

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The story

Context

A multi-brand life sciences company with global SDR teams spanning the UK and US West Coast, operating across a complex technology environment that includes two Salesforce instances, HubSpot, and Eloqua.

Challenge

With staffed website coverage limited to about 12 to 15 hours a day, the global audience was engaging around the clock and buyers outside business...

Solution
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Quotes

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The company

Norstella logo

Norstella

norstella.com

Data and advisory solutions for the pharmaceutical drug development lifecycle.

IndustryPharmaceuticals & Biotech
LocationYardley, PA, USA
Employees1K-5K
Founded2022

The vendor

Qualified logo

Qualified

qualified.com

AI-powered pipeline generation platform for inbound sales and conversational marketing.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees251-1K
Founded2018

Use case

Norstella's Website visitor engagement is part of this use case:

Lead Qualification
66 case studies(+136% YoY)
Proven impact?
Average
7.3Very strong

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