AI case study

BlackbaudSales lead engagement

Nonprofit buyers researched software after hours, offline from sales. Now an AI agent named Grant engages them around the clock.

Published

Key results

Pipeline Increase
20%
Conversation Increase
118%
Meetings Booked Increase
68%

Result highlights

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The story

Context

A software provider for nonprofits and mission-driven organizations, whose buyers research purchases outside normal business hours while busy with donors and communities during the day.

Challenge

The sales team set a goal to double pipeline without adding budget or headcount. Nonprofit buyers often researched software after hours when the...

Solution
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Quotes

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The company

Blackbaud logo

Blackbaud

blackbaud.com

Cloud software provider for non-profits, foundations, and educational institutions.

IndustrySoftware & Platforms
LocationCharleston, SC, USA
Employees1K-5K
Founded1981

The vendor

Qualified logo

Qualified

qualified.com

AI-powered pipeline generation platform for inbound sales and conversational marketing.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees251-1K
Founded2018

Use case

Blackbaud's Sales lead engagement is part of this use case:

Lead Qualification
62 case studies(+79% YoY)
Proven impact?
Average
7.4Very strong
7.4Very strongwithin Software & Platforms
7.4Very strongwithin Sales

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