AI case study

NBAPayment collection calls

Reps spent hours dialing and leaving voicemails as balances aged. Now a voice agent calls, texts payment links, and loops in reps when needed.

Published

Key results

ROI
504.7x

Result highlights

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The story

Context

An NBA franchise's membership services team manages season ticket accounts and renewals, with much of the relationship nurturing, including renewals and payment follow-ups, happening over the phone.

Challenge

Payment follow-up calls were hard to scale, since representatives spent most of their time dialing, waiting, and leaving voicemails rather than...

Solution
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Scope & timeline

  • Solution deployed in under 4 months

Quotes

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The company

Professional basketball league and global sports media organization.

IndustryEntertainment
LocationNew York, NY, USA
Employees1K-5K
Founded1946

The vendor

Retell AI logo

Retell AI

retellai.com

Platform for building and deploying conversational AI voice agents for phone calls.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees11-50
Founded2023

Use case

NBA's Payment collection calls is part of this use case:

Agentic Customer Service
122 case studies(+21% YoY)
Proven impact?
Average
5.5Strong

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