AI case study

Mill Creek ResidentialLeasing and resident support

650 onsite associates lost hours to repetitive inquiries. Now, AI handles routine calls and texts, replacing an outsourced call center.

Published

Key results

Leads Nurtured via AI
~100k
Lead-to-Tour Conversion
35%

Result highlights

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The story

Context

A national rental housing company managing over 30,000 homes nationwide, supported by 650 property management associates handling consistently high inquiry volumes.

Challenge

Onsite associates spent large portions of their day managing repetitive communications with current and prospective residents instead of focusing on...

Solution
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The company

Mill Creek Residential logo

Mill Creek Residential

millcreekplaces.com

Developer, builder, and operator of multifamily rental communities.

IndustryReal Estate & Construction
LocationBoca Raton, FL, USA
Employees1K-5K
Founded2011

The vendor

AI automation platform for housing and healthcare communication workflows.

IndustryReal Estate & Construction
LocationNew York, NY, USA
Employees251-1K
Founded2017

Use case

Mill Creek Residential's Leasing and resident support is part of this use case:

Lead Qualification
48 case studies(+40% YoY)
Proven impact?
LowModerateVery Strong
12.1Very strong
9.8Very strongwithin Real Estate & Construction
11.8Very strongwithin Sales

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