AI case study

Madison ReedCustomer concierge

Every Madi update was gated by external engineers. Now the Color Crew—no engineering background—builds and ships new workflows themselves.

Published

Key results

Cancellation Save Rate
25%
Appointment Conversion
4x
Monthly Conversations
25k-30k

Result highlights

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The story

Context

A subscription-first hair color brand operating 99 Hair Color Bars, built around a dedicated advisory team that delivers personalized color consultation and appointment support.

Challenge

After launching an AI chatbot that proved customers would engage, the team found they couldn't modify agent logic or add new workflows without...

Solution
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Scope & timeline

  • 50% reduction in agent development cycle time
  • 30x increase in chat interaction volume
  • 7 new agent workflows built by non-engineers
  • Production launch in 2 weeks of signing

Quotes

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The company

Madison Reed logo

Madison Reed

madison-reed.com

Salon-quality hair color products and professional coloring services for consumers.

IndustryConsumer Products
LocationSan Francisco, CA, USA
Employees251-1K
Founded2013

The vendor

Decagon logo

Decagon

decagon.ai

Generative AI platform for automated enterprise customer support and workflows.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

Madison Reed's Customer concierge is part of this use case:

Conversational Commerce
83 case studies(+28% YoY)
Proven impact?
Average
4.3Typical
4.3Typicalwithin Consumer Products
4.3Typicalwithin Customer Service

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