Key results
The company
hoichoi
hoichoi.tvStreaming platform for Bengali language movies and original web series.
Result highlights
- Dubbing timeline cut from 5 days to 2 days
The story
A subscription-based streaming platform focused on Bengali language entertainment recently expanded its catalog to include microdramas and audio stories.
Traditional human dubbing workflows required five days to complete, creating production bottlenecks that hindered rapid content scaling. This manual process made it difficult to experiment with new formats or support cost-effective multilingual releases.
The team integrated Text-to-Speech models directly into their production pipeline to transform scripts into export-ready voiceovers for Hindi and English series. Editors use the platform to manage the full workflow from script input to final audio while maintaining emotional delivery for narrative content. The system also handles voiceovers for promotional videos and enables scalable localization through automated dubbing.
Quotes
“What earlier took close to five days with traditional human dubbing can now be completed within just two days. Beyond the reduction in turnaround time, the process has also become far more streamlined, easing production pressures and helping us work more efficiently compared to the traditional format.”