Key results
The company
Athos
athosgamer.com.brGaming content creator and YouTube channel specializing in Minecraft.
Result highlights
- Simultaneous release in 22 languages
The story
A leading YouTube animation studio produces character-driven content for millions of subscribers worldwide.
The studio relied on human voice actors for localization, creating a slow and expensive bottleneck that resulted in inconsistent character voices. This manual approach made it impossible to scale production or maintain brand identity across multiple languages simultaneously.
The team transitioned from manual text-to-speech generation to an automated workflow using ElevenLabs Dubbing Studio. This platform leverages voice cloning to preserve the original sonic identity, tone, and pace of distinct characters across 22 languages. The system now powers 100% of productions for both native and international channels.
Scope & timeline
- 100% of productions voiced by AI
Quotes
“From the very first moment, I was impressed by the ease of use and the quality of the voices.”