AI case study

BlinkitRecipe generation

Creating recipes manually held back scale. AI now generates thousands of personalized meals linked directly to checkout.

Published|1 year ago

Result highlights

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The story

Context

An instant commerce platform sought to increase customer engagement and order value by integrating recipes directly linked to purchasable ingredients.

Challenge

Manually creating thousands of recipes with rich media was too resource-intensive to scale. Additionally, the platform lacked a method to personalize...

Solution
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Scope & timeline

  • One of the best performing homepage assets

Quotes

The company

Quick commerce platform for groceries and daily essentials.

IndustryRetail
LocationGurugram, HR, India
Employees1K-5K
Founded2013

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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