AI case study

AppsFlyerMeeting preparation

120 managers manually pieced together context across 20 offices. AI now generates instant briefings for churn risks and handovers.

Published

Key results

Meeting Prep Reduction
50%

Result highlights

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The story

Context

A B2B software platform with 120 Customer Success Managers distributed across 20 global offices, serving customers in multiple time zones and languages.

Challenge

With account data fragmented across systems and no standardized briefing process, CSMs often entered customer meetings with outdated or overwhelming...

Solution
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Scope & timeline

  • 30% rise in cross-department AI data access demand

Quotes

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The company

AppsFlyer logo

AppsFlyer

appsflyer.com

Marketing attribution and data analytics platform for mobile and web apps.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2011

The vendor

Gong is a sales enablement platform that leverages AI to provide actionable insights from sales conversations, enhancing sales performance and strategy.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees1K-5K
Founded2015

Use case

AppsFlyer's Meeting preparation is part of this use case:

Audio Transcription & Summarization
25 case studies(+27% YoY)
Proven impact?
LowModerateVery Strong
3.6Moderate
5.4Strongwithin Software & Platforms
3.8Moderatewithin Customer Service

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