AI case study

Western Kentucky UniversityStudent recruitment

Enrollment fell 20% as aid forms blocked applicants. AI now predicts eligibility without paperwork, allowing staff to offer proactive aid.

Published|1 year ago

Key results

Revenue Boost
$2.3M
Prospects Identified
20k+
Enrollment Increase
4%

Result highlights

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The story

Context

A regional university facing a 20% enrollment decline since 2013 and a looming demographic shift expected to reduce the national college-age population by 100,000 students annually.

Challenge

Federal financial aid forms were notoriously hard to navigate, causing many qualified applicants to abandon the process and leaving the university...

Solution
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Scope & timeline

  • Insights generated in 12 weeks

Quotes

The company

Western Kentucky University logo

Western Kentucky University

wku.edu

Public university for undergraduate, graduate, and applied research programs.

IndustryEducation & Training
LocationBowling Green, KY, USA
Employees1K-5K
Founded1906

The implementation partner

Deloitte logo

Deloitte

deloitte.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees100K+
Founded1845

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