Education & Training|Marketing

RMIT University
Student recruitment

Student data was scattered across systems. Teams now use AI to score enrollment intent, driving 23% conversion on targeted banners.

PublishedJan 9, 2026|1 month ago

Key results

Enrollment Conversion
23%

Result highlights

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The story

A global university serving more than 90,000 students from 190 countries with campuses in Australia, Vietnam, and Spain.

Student journeys span years from Year 10 to final enrollment, creating complex paths across offline open days and digital channels. Legacy systems...

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The company

RMIT University logo

RMIT University

rmit.edu.au

Public research university specializing in technology, design, and enterprise.

IndustryEducation & Training
LocationMelbourne, VIC, Australia
Employees5K-10K
Founded1887

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