AI case study

RMIT UniversityStudent recruitment

Student data was scattered across systems. Teams now use AI to score enrollment intent, driving 23% conversion on targeted banners.

Published

Key results

Enrollment Conversion
23%

Result highlights

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The story

Context

A global university serving more than 90,000 students from 190 countries with campuses in Australia, Vietnam, and Spain.

Challenge

Student journeys span years from Year 10 to final enrollment, creating complex paths across offline open days and digital channels. Legacy systems...

Solution
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Quotes

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The company

RMIT University logo

RMIT University

rmit.edu.au

Public research university specializing in technology, design, and enterprise.

IndustryEducation & Training
LocationMelbourne, VIC, Australia
Employees5K-10K
Founded1887

The vendor

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

Use case

RMIT University's Student recruitment is part of this use case:

Personalization
48 case studies(+143% YoY)
Proven impact?
LowModerateVery Strong
5.1Strong
2.8Lowwithin Education & Training
3.4Moderatewithin Marketing

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