AI case study

Virgin AtlanticCustomer service and operations

Scale disadvantages slowed operations. Now, a voice AI concierge handles routine queries while internal GPTs speed up coding and HR.

Published|3 months ago

The story

Context

A global airline operating as a challenger brand that needs to offset scale disadvantages against larger competitors in a highly regulated industry.

Challenge

The airline needed to scale customer service and internal operations without losing the specific "human warmth and wit" that defined its brand...

Solution
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Scope & timeline

  • Hundreds of internal custom GPTs developed

Quotes

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The company

Virgin Atlantic logo

Virgin Atlantic

virginatlantic.com

International airline for long-haul passenger and cargo air travel.

IndustryTravel & Tourism
LocationCrawley, West Sussex, UK
Employees5K-10K
Founded1984

The vendor

AI research and deployment company developing generative models and tools.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees1K-5K
Founded2015

The implementation partner

Cambridge Spark logo

Cambridge Spark

cambridgespark.com
Role in this case study

Provided AI apprentices to help Virgin Atlantic scale and accelerate its AI efforts.

IndustryEducation & Training
LocationCambridge, ENG, United Kingdom
Employees51-250
Founded2016

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