AI case study

Trademark GlobalCustomer self-service

Strict SLAs, 8,000 products, fragmented channels — headcount couldn't keep up. CX built an AI agent; it now handles 42% of interactions.

Published

Key results

Warranty Claim Success
91%
Interaction Containment Rate
42%
Referral Code Usage Increase
111%

Result highlights

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The story

Context

An eCommerce company offering approximately 8,000 products across multiple categories, distributed through Amazon, Walmart, Target, and Wayfair, where customers routinely discover, purchase, and seek support across entirely different channels.

Challenge

Major marketplace partners enforce strict service-level requirements with direct revenue consequences for failures. Delivering a connected experience...

Solution
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Quotes

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The company

Trademark Global logo

Trademark Global

trademarkglobal.com

Data-driven supplier of consumer products offering brand management and drop shipping.

IndustryConsumer Products
LocationEast Longmeadow, MA, USA
Employees51-250
Founded1999

The vendor

AI-powered customer experience orchestration platform for contact centers.

IndustrySoftware & Platforms
LocationMenlo Park, CA, USA
Employees5K-10K
Founded1990

Use case

Trademark Global's Customer self-service is part of this use case:

Conversational Commerce
57 case studies(+48% YoY)
Proven impact?
LowModerateVery Strong
5.0Strong
6.4Strongwithin Consumer Products
4.1Moderatewithin Customer Service

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