Key results
Result highlights
The story
One of India's largest consumer goods companies, part of a $180 billion conglomerate, operates a long-running social initiative to engage citizens on critical issues like climate change.
Citizens often felt their individual actions were too small to matter, preventing the shift from passive awareness to active participation....
Quotes
“We needed to move from awareness to action, and then eventually to advocacy. The challenge was helping people see that their small efforts — like taking the metro or saving water while bathing — actually add up to something meaningful. That's where AI came in.”
The company
Tata Consumer Products
tataconsumer.comGlobal food and beverage company specializing in tea, coffee, and pantry essentials.
Implementation partner
Niveus Solutions
niveussolutions.comBuilt a WhatsApp front end for TCPL's Jaago Re initiative to create an AI-validated experience.