AI case study

SwarovskiMarketing personalization

Insights were trapped in 30 disconnected silos. Now, a unified Gen AI portal lets teams localize campaigns 10x faster.

Published|6 months ago

Key results

Faster Localization
10x
Higher Open Rate
17%
Higher CTR
7%

Result highlights

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The story

Context

A global luxury brand founded in 1895, operating over 2,300 boutiques across 140 markets with complex supply chain and retail operations.

Challenge

Legacy data structures designed for financial reporting could not support real-time personalization, leaving insights trapped in disconnected silos....

Solution
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Scope & timeline

  • 1,000+ employees using AI portal

Quotes

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The company

Swarovski logo

Swarovski

swarovski.com

Luxury crystal jewelry, watches, and home accessories manufacturer and retailer.

IndustryConsumer Products
LocationWattens, Tyrol, Austria
Employees10K-50K
Founded1895

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

The implementation partner

CloudSufi logo

CloudSufi

cloudsufi.com

Supported Swarovski's migration of over 1,000 data objects to its BigQuery Data Lakehouse.

IndustryTechnology
LocationMilpitas, CA, USA
Employees251-1K
Founded2019

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