Key results
The company
Stratasys
stratasys.comIndustrial 3D printing systems, materials, and services for additive manufacturing.
Result highlights
- $1M+ cost avoidance on localization
- 120% increase in YouTube viewership
The story
A global leader in additive manufacturing provides technical certification and operational training to service engineers and customers worldwide.
Updating instructional videos required expensive studio reshoots for even minor script changes, creating significant production bottlenecks. Traditional localization through external vendors was cost-prohibitive, preventing the team from scaling training materials to global audiences.
The training team generates avatar-led videos that can be updated via text edits, utilizing batch localization with custom glossaries to handle technical terminology. They deployed a multilingual player within their Learning Management System that automatically serves the correct language to each user based on their profile. The solution also supports branching scenarios for troubleshooting guides, replacing static linear content.
Quotes
“Video is how most people are learning these days. It’s important for us to develop efficiently and develop for all audiences.”