AI case study

ShopeeMultilingual ecommerce model

General-purpose LLMs scored below 52% on multilingual ecommerce tasks. Shopee's own 245B-parameter Compass now handles 340B tokens monthly.

Published

Key results

Cost Reduction
90%
Ecom QA Accuracy
94%
Faster Fraud Detection
50x

Result highlights

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The story

Context

Southeast Asia's leading ecommerce platform, serving hundreds of millions of monthly active users across eight markets and facilitating over $136 billion in annual gross merchandise value.

Challenge

General-purpose LLMs performed well on English tasks but degraded sharply on the specialized, multilingual work that defines ecommerce across the...

Solution
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Scope & timeline

  • 113x growth in monthly AI API tokens in 8 months

Quotes

The company

E-commerce marketplace and mobile shopping platform.

IndustryRetail
LocationSingapore, Singapore
Employees10K-50K
Founded2015

The vendor

NVIDIA is a technology company that specializes in semiconductors, graphics processing units, and artificial intelligence for applications in data centers, gaming, and more.

IndustryTechnology
LocationSanta Clara, California, United States
Employees10K-50K
Founded1993

Use case

Shopee's Multilingual ecommerce model is part of this use case:

AI Infrastructure
82 case studies(+93% YoY)
Proven impact?
LowModerateVery Strong
4.0Moderate
3.8Moderatewithin Product Engineering

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