Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
A major direct sales and ecommerce subsidiary of Thailand's Saha Group offering over 1,000 brands to digital shoppers.
Traditional keyword matching failed to capture user intent or vague descriptions, preventing the platform from mimicking the guidance of an expert...
“Working with Google Cloud helps us elevate the search experience at Shop Global beyond traditional keyword matching to a more intelligent and personalized interaction, similar to having a personal assistant guiding our customers.”
TV shopping and e-commerce platform for consumer goods in Thailand.
Implemented an AI-powered agentic and LLM search solution for Shop Global's ecommerce platform.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Shop Global's Conversational product search is part of this use case:
Related implementations across industries and use cases
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Language barriers hid 2M products from global buyers. AI now rewrites queries to find exact matches across borders.
Keyword search failed on complex vehicle queries. Now, an AI pipeline rewrites messy questions to power shopping and service assistants.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.
Employees previously broke work into rigid tasks. Now, they delegate high-level goals to agents that work autonomously for hours.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
A major direct sales and ecommerce subsidiary of Thailand's Saha Group offering over 1,000 brands to digital shoppers.
Traditional keyword matching failed to capture user intent or vague descriptions, preventing the platform from mimicking the guidance of an expert...
“Working with Google Cloud helps us elevate the search experience at Shop Global beyond traditional keyword matching to a more intelligent and personalized interaction, similar to having a personal assistant guiding our customers.”
TV shopping and e-commerce platform for consumer goods in Thailand.
Implemented an AI-powered agentic and LLM search solution for Shop Global's ecommerce platform.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Shop Global's Conversational product search is part of this use case:
Related implementations across industries and use cases
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Language barriers hid 2M products from global buyers. AI now rewrites queries to find exact matches across borders.
Keyword search failed on complex vehicle queries. Now, an AI pipeline rewrites messy questions to power shopping and service assistants.
Exact-match search missed synonyms. AI now maps intent—linking "cooling goods" to inventory—turning vague queries into sales.
Scaling curation for 90M buyers was impossible. Now, experts build seed collections and Vertex AI expands them into millions of custom feeds.
Employees previously broke work into rigid tasks. Now, they delegate high-level goals to agents that work autonomously for hours.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.