Keyword search missed nuance. AI now decodes intent—like "wet" meaning waterproof—to curate items like an in-store expert.
A major direct sales and ecommerce subsidiary of Thailand's Saha Group offering over 1,000 brands to digital shoppers.
Traditional keyword matching failed to capture user intent or vague descriptions, preventing the platform from mimicking the guidance of an expert...
“Working with Google Cloud helps us elevate the search experience at Shop Global beyond traditional keyword matching to a more intelligent and personalized interaction, similar to having a personal assistant guiding our customers.”
TV shopping and e-commerce platform for consumer goods in Thailand.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
Implemented an AI-powered agentic and LLM search solution for Shop Global's ecommerce platform.
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Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.