AI case study

ReckittPricing and promotion planning

Decisions relied on isolated spreadsheets. Now, teams run granular AI "what-if" simulations across 35 markets.

Published|2 months ago

The story

Context

A global leader in home and consumer health care faced margin pressures and inflationary headwinds while managing revenue through fragmented, reactive processes.

Challenge

Decisions on pricing and promotions were made in isolated spreadsheets and relied heavily on individual judgment rather than data. This manual...

Solution
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Scope & timeline

  • AI platform rolled out to 35 markets

Quotes

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The company

Global manufacturer of health, hygiene, and nutrition consumer brands.

IndustryConsumer Products
LocationSlough, Berkshire, UK
Employees10K-50K
Founded1999

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

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