AI case study

PraktikaLanguage learning avatars

Standard voices lacked emotion. Emotive AI now handles 5x volume peaks and seamless code-switching, extending practice sessions.

Published|1 year ago

Key results

Session Length Increase
15%
Global App Ranking
Top 10

Result highlights

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The story

Context

A top-ranked global language learning platform serves millions of users through interactive conversations with generative AI avatars.

Challenge

Standard text-to-speech models lacked the emotional inflection necessary for user retention, causing engagement metrics to drop during comparative...

Solution
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Quotes

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The company

Praktika logo

Praktika

praktika.ai

AI avatar platform for conversational language learning and personalized tutoring.

IndustryEducation & Training
LocationLondon, England, UK
Employees11-50
Founded2022

The AI provider

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

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