Key results
Booking Lift
22%
Transaction Rate Lift
13%
Result highlights
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The story
A leading pet retailer with 1,700 locations and 75 million loyalty members, where 94% of sales are tied to rewards program data.
Traditional high-volume email campaigns and monthly testing cycles had plateaued in effectiveness. Teams struggled to harness vast customer data for...
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Quotes
“With Databricks and AI decisioning, we moved beyond ‘batch and blast.’ Now, we engage millions of pet parents as individuals — growing loyalty and driving measurable business results at scale.”
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The company
PetSmart
petsmart.comPet specialty retailer for supplies, grooming, boarding, and veterinary care.
IndustryRetail
LocationPhoenix, AZ, USA
Employees10K-50K
Founded1986