AI case study

Northern TrainsPassenger assistance

A 45% surge in assistance requests strained staff. AI on WhatsApp now fields queries instantly, freeing agents to focus on passengers.

Published|6 months ago

Key results

Annual AI Conversations
5,000
NPS Score Improvement
+13

Result highlights

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The story

Context

The U.K.’s second-largest train operator runs 2,500 daily services to over 550 stations, serving 100 million journeys annually across a complex regional network.

Challenge

A 45% surge in assistance requests for services like ramp deployment strained staff capacity. Manual booking via phone or email proved too slow for...

Solution
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Quotes

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The company

Northern Trains logo

Northern Trains

northernrailway.co.uk

Passenger rail operator serving Northern England.

IndustryTransportation & Logistics
LocationYork, ENG, GB
Employees5K-10K
Founded2020

The AI provider

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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