AI case study

Seibu RailwayContent creation

Complex tools forced staff to outsource simple ads. Now, non-designers use GenAI to produce compliant video assets in one week.

Published|6 months ago

Key results

Production Time
~1 week
vs outsourced production
Production Time
0.5 days

Result highlights

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The story

Context

A railway operator aiming to become a digitally native enterprise across diverse operations ranging from corporate marketing to engineering and maintenance.

Challenge

Non-creative staff found professional video tools too complex, forcing the company to outsource simple assets like 15-second train advertisements....

Solution
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Scope & timeline

  • 300 licenses deployed via internal adoption

Quotes

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The company

Seibu Railway logo

Seibu Railway

seiburailway.jp

Commuter and sightseeing railway network in the Tokyo metropolitan area.

IndustryTransportation & Logistics
LocationTokorozawa, Saitama, Japan
Employees1K-5K
Founded1912

The vendor

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

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