Complex tools forced staff to outsource simple ads. Now, non-designers use GenAI to produce compliant video assets in one week.
A railway operator aiming to become a digitally native enterprise across diverse operations ranging from corporate marketing to engineering and maintenance.
Non-creative staff found professional video tools too complex, forcing the company to outsource simple assets like 15-second train advertisements....
“We understood it would be challenging to suddenly ask employees to start using generative AI tools without preparation. Our initial objective was simply to familiarize staff with these new technologies. We weren't immediately focused on achieving specific departmental results. Instead, we wanted our employees to experience generative AI firsthand and understand its capabilities. This approach guided our initial rollout.”
Commuter and sightseeing railway network in the Tokyo metropolitan area.
Routine code and junior support bogged down leads. AI now lets juniors work independently, freeing seniors for complex architecture.
HR spent hours resolving complex pay queries. Now, an AI copilot explains individual variances and deductions instantly.
Analysts spent days manually merging data. GenAI now generates localized campaign summaries for 20 audiences across six countries.
Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.