Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
North America's #1 consumer electronics retailer, serving more than 200 million customers across stores, ecommerce, retail media, marketplace, and business channels, ingesting nearly 350,000 new digital assets annually across marketing, PR, and international operations.
Growing content demand across marketing, ecommerce, retail media, marketplace, and PR teams had to be managed across 22 separate asset systems,...
“With Adobe Firefly, our creative team can take an asset, use AI to bring elements together, and get it 80% of the way there. Designers then step in to refine the details and deliver the final 20%.”
Retailer of consumer electronics, home appliances, and related technology services.
Creative, marketing, and document management software for individuals and enterprises.
Best Buy's Creative production is part of this use case:
Related implementations across industries and use cases
Agency briefings, location shoots, weeks of feedback rounds—now a calendar upload and AI agents deliver finished assets in hours.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Agency briefings, location shoots, weeks of feedback rounds—now a calendar upload and AI agents deliver finished assets in hours.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
North America's #1 consumer electronics retailer, serving more than 200 million customers across stores, ecommerce, retail media, marketplace, and business channels, ingesting nearly 350,000 new digital assets annually across marketing, PR, and international operations.
Growing content demand across marketing, ecommerce, retail media, marketplace, and PR teams had to be managed across 22 separate asset systems,...
“With Adobe Firefly, our creative team can take an asset, use AI to bring elements together, and get it 80% of the way there. Designers then step in to refine the details and deliver the final 20%.”
Retailer of consumer electronics, home appliances, and related technology services.
Creative, marketing, and document management software for individuals and enterprises.
Best Buy's Creative production is part of this use case:
Related implementations across industries and use cases
Agency briefings, location shoots, weeks of feedback rounds—now a calendar upload and AI agents deliver finished assets in hours.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Agency briefings, location shoots, weeks of feedback rounds—now a calendar upload and AI agents deliver finished assets in hours.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
An aging homegrown CRM held back 1,700 agents. Now, an AI co-pilot helps them draft faster, higher-quality emails from a single screen.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.