Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
North America's #1 consumer electronics retailer, serving more than 200 million customers across stores, ecommerce, retail media, marketplace, and business channels, ingesting nearly 350,000 new digital assets annually across marketing, PR, and international operations.
Growing content demand across marketing, ecommerce, retail media, marketplace, and PR teams had to be managed across 22 separate asset systems,...
“With Adobe Firefly, our creative team can take an asset, use AI to bring elements together, and get it 80% of the way there. Designers then step in to refine the details and deliver the final 20%.”
Retailer of consumer electronics, home appliances, and related technology services.
Creative, marketing, and document management software for individuals and enterprises.
Best Buy's Creative production is part of this use case:
Related implementations across industries and use cases
Complex storyboards took weeks to draft. Generative AI now produces concepts in 2 days, accelerating high-stakes infrastructure bids.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Complex storyboards took weeks to draft. Generative AI now produces concepts in 2 days, accelerating high-stakes infrastructure bids.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.
Assets scattered across 22 systems — teams rebuilt what already existed. AI now drives production; designers finish what requires judgment.
North America's #1 consumer electronics retailer, serving more than 200 million customers across stores, ecommerce, retail media, marketplace, and business channels, ingesting nearly 350,000 new digital assets annually across marketing, PR, and international operations.
Growing content demand across marketing, ecommerce, retail media, marketplace, and PR teams had to be managed across 22 separate asset systems,...
“With Adobe Firefly, our creative team can take an asset, use AI to bring elements together, and get it 80% of the way there. Designers then step in to refine the details and deliver the final 20%.”
Retailer of consumer electronics, home appliances, and related technology services.
Creative, marketing, and document management software for individuals and enterprises.
Best Buy's Creative production is part of this use case:
Related implementations across industries and use cases
Complex storyboards took weeks to draft. Generative AI now produces concepts in 2 days, accelerating high-stakes infrastructure bids.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.
Complex storyboards took weeks to draft. Generative AI now produces concepts in 2 days, accelerating high-stakes infrastructure bids.
Post-broadcast processing burned 4 hours per cycle; banners took 40 minutes. Broadcast and IT co-built Ensong-i — cutting both by up to 8x.
Recruiters juggled disconnected systems while managers fielded candidate calls from the back office. An AI now screens and engages 24/7.
Workflows collapsed when staff changed roles. A meta-agent now turns plain-language descriptions into live agents—no AI team needed.
Filming technical demos in-studio slowed market entry. Marketers now use AI to generate multilingual videos without dubbing or reshoots.
Manual workflows delayed global campaigns for weeks. Now, local teams use GenAI to instantly draft localized, regulatory-compliant copy.