AI case study

VanguardContent production

37 steps and 16 handoffs to send one email. Agents rebuilt the workflow from scratch — 3 weeks became 2 days.

Published

Key results

Faster Turnaround
2 days
vs 3 weeks

Result highlights

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The story

Context

A 700-person global marketing organization at a major financial institution, operating on workflows and martech tools largely unchanged since the 1990s.

Challenge

Producing a single marketing email required 37 steps and 16 human handoffs, all inherited from processes that had run since the pre-digital era....

Solution
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Quotes

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The company

Asset management firm specializing in low-cost mutual funds, ETFs, and advice.

IndustryFinancial Services
LocationMalvern, PA, USA
Employees10K-50K
Founded1975

The vendor

Writer is a content creation platform that leverages AI to enhance writing efficiency and quality for businesses and individuals.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees1K-5K
Founded2020

Use case

Vanguard's Content production is part of this use case:

Content Creation
33 case studies(+36% YoY)
Proven impact?
LowModerateVery Strong
6.5Strong
6.5Strongwithin Marketing

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