Fast, unscripted commentary baffled standard tools. Custom AI now learns player names to sync accurate captions instantly.
An NBA franchise sought to make the live arena experience accessible to deaf, hard-of-hearing, and non-English-speaking fans.
Traditional speech-to-text tools failed to handle the fast pace, unscripted announcer commentary, and layered audio environment of live basketball....
“We love our fans and have always prioritized giving them an immersive arena experience. We wanted to try something we knew was within our reach—use leading-edge technology to create a super exciting, memorable live-game experience to meet the needs of our fans.”
Professional basketball league and global sports media organization.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Related implementations across industries and use cases
Mid-season schedules kept active players from VIP suites. Now, an AI avatar of a retired star provides live, interactive game commentary.
A one-second delay was too slow for live sports. Cloud inference now delivers stats 10x faster, powering 60+ AI initiatives.
Manual narration limited coverage to contenders. AI now voices every shot and assembles personalized highlight reels in minutes.
Manual reviews bottlenecked insights. Now, models transcribe and score calls to trigger automated follow-ups.
Legacy APIs lacked word-level timing. Precise speech models now map words to frames, letting users trim video by editing text.
Agency fees bottlenecked operations. Now, 50+ custom GPTs handle tasks from turf analysis to invoicing, saving six figures annually.
Security teams manually correlated threats across 17 siloed tools. Now, AI playbooks instantly validate alerts directly with users.
Analyzing 10TB of weekly telemetry took IT specialists days. Now, engineers ask AI in natural language to instantly retrieve charts.
Custom hardware bottlenecked imaging. A switch to software-defined GPUs now renders photorealistic 3D hearts in real time.
Fast, unscripted commentary baffled standard tools. Custom AI now learns player names to sync accurate captions instantly.
An NBA franchise sought to make the live arena experience accessible to deaf, hard-of-hearing, and non-English-speaking fans.
Traditional speech-to-text tools failed to handle the fast pace, unscripted announcer commentary, and layered audio environment of live basketball....
“We love our fans and have always prioritized giving them an immersive arena experience. We wanted to try something we knew was within our reach—use leading-edge technology to create a super exciting, memorable live-game experience to meet the needs of our fans.”
Professional basketball league and global sports media organization.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Related implementations across industries and use cases
Mid-season schedules kept active players from VIP suites. Now, an AI avatar of a retired star provides live, interactive game commentary.
A one-second delay was too slow for live sports. Cloud inference now delivers stats 10x faster, powering 60+ AI initiatives.
Manual narration limited coverage to contenders. AI now voices every shot and assembles personalized highlight reels in minutes.
Manual reviews bottlenecked insights. Now, models transcribe and score calls to trigger automated follow-ups.
Legacy APIs lacked word-level timing. Precise speech models now map words to frames, letting users trim video by editing text.
Agency fees bottlenecked operations. Now, 50+ custom GPTs handle tasks from turf analysis to invoicing, saving six figures annually.
Security teams manually correlated threats across 17 siloed tools. Now, AI playbooks instantly validate alerts directly with users.
Analyzing 10TB of weekly telemetry took IT specialists days. Now, engineers ask AI in natural language to instantly retrieve charts.
Custom hardware bottlenecked imaging. A switch to software-defined GPUs now renders photorealistic 3D hearts in real time.