AI case study

NBALive captioning

Fast, unscripted commentary baffled standard tools. Custom AI now learns player names to sync accurate captions instantly.

Published|10 months ago

Key results

Error Rate Reduction
87%
Caption Error Rate
1.14%

Result highlights

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The story

Context

An NBA franchise sought to make the live arena experience accessible to deaf, hard-of-hearing, and non-English-speaking fans.

Challenge

Traditional speech-to-text tools failed to handle the fast pace, unscripted announcer commentary, and layered audio environment of live basketball....

Solution
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Scope & timeline

  • Model training prep cut from 5 days to 2 mins

Quotes

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The company

Professional basketball league and global sports media organization.

IndustryEntertainment
LocationNew York, NY, USA
Employees1K-5K
Founded1946

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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