AI case study

MultiChoice GroupContent recommendations

Rigid rules served tennis to soccer fans. Real-time AI now maps context to taste, lifting daily readers 20% and video views 15%.

Published|1 year ago

Key results

Cost Reduction
20%
Customer Engagement
15%
Complaints
0
vs common complaints

Result highlights

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The story

Context

Africa's leading entertainment platform serves 23.5 million households across 50 markets in sub-Saharan Africa.

Challenge

A manual rule-based recommendation system failed when specific content was unavailable, often showing irrelevant sports like tennis to soccer fans....

Solution
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Scope & timeline

  • 20% increase in recommended article readership
  • 15% increase in recommended video viewership

Quotes

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The company

MultiChoice Group logo

MultiChoice Group

multichoice.com

Video entertainment provider in sub-Saharan Africa via DStv, GOtv, and Showmax.

IndustryEntertainment
LocationRandburg, GP, South Africa
Employees5K-10K
Founded1993

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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