Shemaroo Entertainment
Video recommendations
Generic lists buried clips. AI now adapts feeds to real-time habits, boosting watch time by 80% and viewers by 88%.
- 80% increase in video watch time
- 88% increase in short video viewers
Rigid rules served tennis to soccer fans. Real-time AI now maps context to taste, lifting daily readers 20% and video views 15%.
Africa's leading entertainment platform serves 23.5 million households across 50 markets in sub-Saharan Africa.
A manual rule-based recommendation system failed when specific content was unavailable, often showing irrelevant sports like tennis to soccer fans....
“We want to do this by providing world-class entertainment and customer service, and we need technology to achieve this at scale.”
Video entertainment provider in sub-Saharan Africa via DStv, GOtv, and Showmax.
Enterprise software, cloud infrastructure, and consumer electronics platform.
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