AI case study

LettuceAd creative

Every Meta ad needed a brief, a creative director, and a week. The team now picks which ideas to test—production is no longer the ceiling.

Published

Key results

Creative Cost Reduction
~75%
Cost Per Lead Reduction
40-60%
Creative Time Savings
45 secs
vs over a week

Result highlights

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The story

Context

A fintech startup serving businesses-of-one, combining accounting, taxes, health benefits, and retirement in a single platform, with Meta as its most creative-intensive acquisition channel.

Challenge

Every new Meta ad required a campaign brief, a creative director, and over a week in production, with live-ad changes adding another full week on...

Solution
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Quotes

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The company

Lettuce logo

Lettuce

lettuce.co

Financial and tax services, plus benefits management, for solopreneurs.

IndustryProfessional Services
LocationSan Francisco, CA, USA
Employees11-50
Founded2022

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

Lettuce's Ad creative is part of this use case:

Content Creation
64 case studies(-4% YoY)
Proven impact?
Average
4.1Typical
4.1Typicalwithin Marketing

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