Old models couldn't measure traits like "creativity." AI now scores millions of text segments to quantify complex brand perception.
A marketing technology provider for the fashion, lifestyle, and beauty sectors processing up to 7 million documents daily in its data lake.
Billions of online conversations make it difficult for marketers to track how their brand intention aligns with customer perception. Abstract...
“With generative AI, what we’ve seen is that it’s an excellent resource to help us improve the interpretation of the model results.”
Brand performance and PR monitoring platform for fashion, lifestyle, and beauty.
Cloud computing platform and on-demand infrastructure services.
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