AI case study

Grupo BimboDecision support

Aggregated views only—any granular insight meant stitching sources by hand. Now employees analyze millions of data points in seconds.

Published

The story

Context

A food and beverage company with sales in 93 countries, over 39,000 bakeries and production plants, approximately 1,700 sales and distribution centers, and more than 100 brands.

Challenge

At that scale, employees could only access aggregated, simplified views of the business, with no way to get granular insights. Understanding what was...

Solution
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Scope & timeline

  • 20K+ AI-powered solutions built by employees
  • 3,000 employees using Microsoft 365 Copilot

Quotes

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The company

Grupo Bimbo logo

Grupo Bimbo

grupobimbo.com

Multinational bakery product manufacturer and distributor.

IndustryConsumer Products
LocationMexico City, Mexico
Employees100K+
Founded1945

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Grupo Bimbo's Decision support is part of this use case:

Workplace AI
267 case studies(+230% YoY)
Proven impact?
Average
3.2Typical
3.2Typicalwithin Consumer Products
3.2Typicalwithin Knowledge Management

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