AI case study

Equity Trust CompanyMarketing video production

Filming required the Director of Education, capping output. A digital avatar now lets staff produce content without his physical presence.

Published|8 months ago

Key results

Saved Per Video
5+ hours
Production Volume
12 videos
vs previously unattainable

Result highlights

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The story

Context

A financial services leader specializing in self-directed IRAs relies on video content to educate customers and build trust in a complex regulated market.

Challenge

Producing professional content required the Director of Education's direct involvement, but his limited availability created a severe bottleneck. A...

Solution
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Scope & timeline

  • Digital avatar created in 1 hour

Quotes

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The company

Equity Trust Company logo

Equity Trust Company

trustetc.com

Self-directed IRA and retirement plan custodian for alternative asset investments.

IndustryFinancial Services
LocationWestlake, OH, USA
Employees251-1K
Founded1974

The vendor

AI video generation platform for business messaging, marketing, and localization.

IndustrySoftware & Platforms
LocationLos Angeles, CA, USA
Employees51-250
Founded2020

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