AI case study

American Psychological Association (APA)Training video production

Manual voiceovers bottlenecked a 500-module migration to one video a week. AI avatars now generate two videos a day directly from text.

Published|1 year ago

Key results

Time Reduction
50%
Conversion Rate
20-30%
vs 5-10% industry benchmark
Production Rate
2 videos/day
vs 1 video per week

Result highlights

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The story

Context

A scientific and professional organization needed to convert 500 interactive learning modules into video format for distribution on Coursera and edX.

Challenge

A small instructional design team faced a four-month deadline to complete this migration, but their traditional production process took one week per...

Solution
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Quotes

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The company

American Psychological Association (APA) logo

American Psychological Association (APA)

apa.org

Scientific and professional organization for psychological research and practice.

IndustryNon-Profit & Social Impact
LocationWashington, D.C., USA
Employees251-1K
Founded1892

The AI provider

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

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