Non-Profit & Social Impact|Marketing

Malecare
Patient education videos

Live filming limited a team of six. Using AI avatars, social workers now generate 15 medically precise videos in a single day.

PublishedDec 6, 2025|2 months ago

Key results

Videos Produced in One Day
15

Result highlights

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The story

One of the largest cancer support organizations in the United States manages a digital academy for 120,000 community members using a small team of social workers and psychologists.

The team needed to produce thousands of medically precise videos, but relying on live recording was slow, costly, and dependent on external talent. A...

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Quotes

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The company

Malecare logo

Malecare

malecare.org

Prostate cancer support and advocacy organization for men and LGBTQ+ people.

IndustryNon-Profit & Social Impact
LocationNew York, NY, USA
Employees1-10
Founded1998

Scope & timeline

  • 5-10 daily videos produced per psychologist

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