AI case study

Employment HeroProduct activation calls

Email moved some customers; calls moved more—but not at 350K accounts. An AI voice agent ran the calls: 33% answered, 3%+ activated.

Published

Key results

Call Answer Rate
33%
Demo Request Rate
4%
Activation Rate
3%+

Result highlights

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The story

Context

An HR, payroll, and recruitment platform serving over 350,000 businesses and 2.5 million employees worldwide, with a newly launched AI Recruitment Agent feature needing adoption across its existing customer base.

Challenge

In-platform notifications and email nurture sequences drove initial adoption, but direct phone calls proved far more effective at educating customers...

Solution
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Quotes

The company

Employment Hero logo

Employment Hero

employmenthero.com

HR, payroll, and employee benefits platform for small and medium businesses.

IndustrySoftware & Platforms
LocationSydney, NSW, Australia
Employees1K-5K
Founded2014

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

Employment Hero's Product activation calls is part of this use case:

Voice Agent
78 case studies(+79% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
1.6Lowwithin Software & Platforms

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