AI case study

Beast IndustriesInteractive fan experience

A Super Bowl puzzle hunt drew 1.5M concurrent users. An AI assistant safely guided fans through clues while blocking malicious prompts.

Published|today

Key results

Attacks Blocked
64K
Auto-Block Rate
99.997%

Result highlights

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The story

Context

A global, creator-led entertainment conglomerate sought to turn a 30-second Super Bowl commercial into a massive, interactive puzzle hunt.

Challenge

The platform had to be built in just six weeks to support up to 10 million registrations and 1.5 million concurrent users. It also needed to handle a...

Solution
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Scope & timeline

  • 1M+ players using agentic Slackbot guidance

The company

Beast Industries logo

Beast Industries

mrbeastjobs.com

YouTube content production and brand management company.

IndustryEntertainment
LocationGreenville, NC, USA
Employees51-250
Founded2012

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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