AI case study

BCUCustomer support

Agents toggled 15 systems while a rigid bot escalated 26% of chats. AI now resolves routine cases, cutting escalations by 15%.

Published|2 months ago

Key results

Faster Handle Time
27%
Escalation Reduction
15%
Engagement Rate
97%

Result highlights

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The story

Context

A national member-owned credit union with over $6 billion in assets serving 360,000 members through partnerships with major employers like Target and GEICO.

Challenge

Service teams struggled to manage interactions across 12 to 15 disconnected systems, while a legacy chatbot relying on 1,000 hand-built intents...

Solution
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Quotes

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The company

Credit union offering banking, loan, and investment services for members.

IndustryFinancial Services
LocationVernon Hills, IL, USA
Employees251-1K
Founded1981

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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