AI case study

Aditya Birla CapitalCustomer service chatbot

30-second delays frustrated users seeking financial info. GenAI now answers in <1 second, guiding customers to tailored solutions.

Published|1 year ago

Key results

Response Time
<1 sec
vs 30 seconds
Agent Productivity
20%

Result highlights

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The story

Context

One of India's leading financial services companies serves over 40 million customers across nine business lines with a network of 1,470 branches.

Challenge

Target customers aged 25 to 35 demanded self-service options rather than agent interactions, but digital response times lagged significantly. The...

Solution
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Scope & timeline

  • 40% of inbound life insurance calls handled by AI

Quotes

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The company

Aditya Birla Capital logo

Aditya Birla Capital

adityabirlacapital.com

Financial services for lending, asset management, and insurance.

IndustryFinancial Services
LocationMumbai, MH, India
Employees10K-50K
Founded2007

The AI provider

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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