AI case study

INGCustomer support chatbot

Rigid chatbots left 16,500 weekly customers waiting. A custom GenAI tool now resolves ambiguity for instant answers.

Published|2 years ago

Key results

Increase in Assistance
20%

Result highlights

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The story

Context

A global banking institution handles 85,000 weekly customer inquiries via phone and chat in its Netherlands market alone.

Challenge

The existing rule-based chatbot resolved less than half of these interactions, leaving 16,500 customers per week waiting for live agents. This...

Solution
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Scope & timeline

  • Chatbot built in 7 weeks vs years typical
  • Potential impact on 37M customers

Quotes

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The company

Retail and wholesale banking services for individuals and corporations.

IndustryFinancial Services
LocationAmsterdam, Netherlands
Employees50K-100K
Founded1991

The implementation partner

McKinsey & Company logo

McKinsey & Company

mckinsey.com
IndustryProfessional Services
LocationNew York, NY, USA
Employees10K-50K
Founded1926

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