AI case study

3MSales coaching assistant

Reps switched tools to piece together customer data for 100,000+ coaching talks a year. Now one assistant surfaces it instantly.

Published

Key results

Weekly Time Savings
5+ hours
Coaching Review Growth
3x

Result highlights

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The story

Context

A global science and manufacturing company with around 63,000 employees, more than 135,000 patents, and over 110 manufacturing sites worldwide, running a sales operation of 1,700 reps handling more than 100,000 one-on-one coaching conversations a year.

Challenge

Sales professionals spent more than 30% of their time gathering data and customer information from different sources before they could act on it, and...

Solution
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Quotes

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The company

Global manufacturer of industrial, safety, healthcare, and consumer products.

IndustryIndustrial & Manufacturing
LocationSt. Paul, MN, USA
Employees50K-100K
Founded1902

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

3M's Sales coaching assistant is part of this use case:

Enterprise Search
284 case studies(-18% YoY)
Proven impact?
Average
2.6Below average
2.6Below averagewithin Industrial & Manufacturing
2.6Below averagewithin Sales

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