Key results
The company
Zenken
zenken.co.jpDigital marketing and overseas recruitment agency specializing in global talent.
Result highlights
- ¥50M annual outsourcing cost savings
- 30-50% time savings on knowledge tasks
- 5-15 hours/month saved per employee
- ~30% increase in final proposal approval rate
- 15-20% increase in initial review pass rate
- 5-10% increase in new deal win rate
The story
A Japanese web marketing and human resources firm operating with a lean sales team that manages complex client acquisition and global recruitment.
Sales representatives spent the majority of their time on manual research and proposal writing, severely limiting their capacity for direct client interaction. In the global recruitment division, conventional translation tools failed to capture necessary nuance, forcing reliance on expensive outsourcing.
The company deployed ChatGPT Enterprise organization-wide to handle research, content creation, and translation tasks previously outsourced or done manually. Sales teams utilize reasoning models to analyze client business challenges and generate personalized proposals, while using the tool during live meetings to answer technical questions instantly. Staff also use the platform to draft emails and translate complex recruitment documents without external vendors.
Scope & timeline
- ~900 monthly messages per employee
- >90% weekly active usage by employees
Quotes
“ChatGPT Enterprise was the only solution to meet all of these conditions. Because we deal with client and sensitive internal information, preventing data leaks is non-negotiable. ChatGPT Enterprise guarantees that our data won't be used to train its AI. This security feature gave us the confidence to safely handle confidential data.”