AI case study

ZapierMarketing page design

Testing a homepage direction meant three teams and a design handoff. Now one marketer builds a shareable draft alone.

Published|2 months ago

Key results

Reduced Concept Time
~15 mins
vs days of cross-team coordination and design handoffs

Result highlights

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The story

Context

An automation platform connecting nearly 8,000 apps for over 3.4 million businesses, where 97% of employees already use AI in their daily work.

Challenge

Product marketing workflows like homepage concepting required coordination across three separate teams, and design handoffs were needed before...

Solution
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Quotes

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The company

No-code automation platform for connecting apps and orchestrating AI workflows.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees251-1K
Founded2011

The vendor

Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.

IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021

Use case

Zapier's Marketing page design is part of this use case:

Content Creation
31 case studies(+38% YoY)
Proven impact?
LowModerateVery Strong
6.9Strong
5.0Strongwithin Product Engineering

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