Madrid Destino
Virtual tourist assistant
Physical offices couldn't keep pace with 10.6M visitors. An AI guide now delivers 24/7, official answers in 95 languages.
- 4m 18s average session duration
- 2.8 average questions per session
Seasonal hires struggled to master complex details. Now, an AI avatar provides instant answers in 4 languages.
The travel division of a vertically structured tourism group operates 18 brands with a highly seasonal workforce of 2,500 employees.
High seasonality requires mass recruitment of temporary staff who must master complex product details immediately. This creates a steep learning...
“This technology is setting the standard for the rest of the tourism industry. And I think that says a lot about our company, our department, and about our partners.”
Integrated travel services group providing tour operator, agency, and airline solutions.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Helped W2M develop its GenAI-powered virtual assistant and avatar Mía using Microsoft Azure.
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