AI case study

Walsall CouncilPublic service communication

Inaccessible PDFs and costly videos bottlenecked outreach. Teams now use AI avatars of real local staff to generate rapid public updates.

Published|1 week ago

Key results

Production Speed Increase
3.5x
Accessible Services
400+
Languages Localized
52

Result highlights

Unlock 3 result highlights

The story

Context

A local government authority in the West Midlands delivers more than 400 services, ranging from street cleaning to social care, to a highly diverse population of over 294,000 residents.

Challenge

Traditional communication formats like leaflets and PDFs left many residents behind, particularly those with limited English proficiency or low...

Solution
Unlock full story

Quotes

Unlock 3 more quotes

The company

Walsall Council logo

Walsall Council

go.walsall.gov.uk

Local government authority providing public services to the Borough of Walsall.

IndustryGovernment & Public Sector
LocationWalsall, West Midlands, United Kingdom
Employees1K-5K
Founded1974

The vendor

AI video generation platform using synthetic avatars and text-to-speech.

IndustrySoftware & Platforms
LocationLondon, United Kingdom
Employees251-1K
Founded2017

Use case

Walsall Council's Public service communication is part of this use case:

Digital Avatar
31 case studies(+110% YoY)
Proven impact?
LowModerateVery Strong
3.2Moderate

Similar Case Studies

Related implementations across industries and use cases

33 AI case studies in Digital Avatar

91 AI case studies in Government & Public Sector

397 AI case studies in Customer Service