The story
A general merchandise retailer serving millions of consumers through a massive network of physical stores and digital fulfillment options like Drive Up and Order Pickup.
Employees faced operational friction and administrative tasks that limited time for meaningful guest interactions. Simultaneously, customers...
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Quotes
“A big part of the AI transformation is happening inside enterprises, and Target is a great example of what that shift looks like when it’s done with ambition and speed. We're excited to work with Target as they weave intelligence throughout their business to create useful and joyful experiences for their customers and their employees.”
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The company
Target
corporate.target.comGeneral merchandise retailer with department stores and e-commerce operations.
IndustryRetail
LocationMinneapolis, MN, USA
Employees100K+
Founded1962
Scope & timeline
- 18,000 employees using ChatGPT Enterprise