AI case study

SaaStrEvent sales support

Three people, six time zones away from 10,000 attendees. Agents now answer every question, qualify every sponsor, and book every meeting.

Published

Key results

Site Sessions Covered
2.25M
Interactions Handled
402k
Sales Meetings Booked
614

Result highlights

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The story

Context

A community, media, and events platform running global B2B SaaS conferences with three full-time employees, scaling to events with 10,000 attendees, 150 sponsors, and over 100 sessions.

Challenge

With a team operating six time zones away from each event, there was no way to staff real-time support for thousands of attendees asking about...

Solution
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Scope & timeline

  • AI event concierge deployed in 2 weeks

Quotes

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The company

Community and content platform for B2B SaaS founders and executives.

IndustryMedia
LocationSan Francisco, CA, USA
Employees11-50
Founded2012

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

SaaStr's Event sales support is part of this use case:

Lead Qualification
28 case studies(+111% YoY)
Proven impact?
LowModerateVery Strong
11.6Very strong
11.2Very strongwithin Sales

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