AI case study

Rx Ballroom DanceFundraising strategy

Loyal donors got the same blast as first-timers. Que built four tiers — timing, tone, and ask tailored to each.

Published

Key results

Spring Fundraising Gain
$86.7k
Year-End Fundraising Growth
$59.8k+
Average Gift Increase
$400

Result highlights

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The story

Context

The only consistent ballroom dance therapy program globally, with nearly 800 members attending 22 weekly classes across Southern California and Michigan.

Challenge

The donor base overlaps significantly: participants with Parkinson's and Alzheimer's are often also donors, creating segments that each need...

Solution
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Quotes

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The company

Rx Ballroom Dance logo

Rx Ballroom Dance

rxballroomdance.com

Ballroom dance program for individuals with neurological conditions.

IndustryNon-Profit & Social Impact
LocationLadera Ranch, CA, USA
Employees1-10
Founded2018

The vendor

Social good software company providing fundraising, advocacy, program management, and corporate social responsibility solutions for nonprofits.

IndustrySoftware & Platforms
LocationAustin, TX
Employees501-1000
Founded2021

Use case

Rx Ballroom Dance's Fundraising strategy is part of this use case:

Personalization
48 case studies(+169% YoY)
Proven impact?
LowModerateVery Strong
5.5Strong
9.7Very strongwithin Sales

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