AI case study

Remax ItaliaSales coaching

Agents coached in isolation by individual brokers; MaxCoach delivers call prep, training, and follow-ups to every agent via WhatsApp.

Published

Key results

Revenue Growth
16.3%
vs 8% growth for non-MaxCoach users
Revenue Increase
47%
Revenue Growth
36.5%

Result highlights

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The story

Context

A franchise real estate network where corporate HQ has no direct control over hundreds of independent agencies, each run by a broker who recruits and coaches their own agent teams under the Remax brand.

Challenge

In a distributed franchise model, delivering consistent coaching and training to agents across independent agencies relied entirely on individual...

Solution
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Scope & timeline

  • 55% agent adoption where broker uses MaxCoach

Quotes

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The company

Remax Italia logo

Remax Italia

remax.it

RE/MAX Italia is a real estate agency that specializes in helping clients find their dream homes through a network of professional agents.

LocationMilan, Lombardia, Italy
Employees251-1K
Founded1996

The implementation partner

Role in this case study

Developed Remax's new portal and built AI agents like Polyant for the company's systems.

LocationRome, Lazio, Italy
Employees11-50

Use case

Remax Italia's Sales coaching is part of this use case:

Training Content
54 case studies(+32% YoY)
Proven impact?
Average
3.3Typical

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