AI case study

NovartisMarket research analysis

Manually analyzing hundreds of transcripts took 21 days. A GenAI chatbot now surfaces insights in just two.

Published

Key results

Data Ingestion Time
6 hours
vs 1 week
Time to Insights
2 days
vs 21 days

Result highlights

Unlock 2 result highlights

The story

Context

A global pharmaceutical company with over 70,000 employees conducting extensive market research to guide drug development.

Challenge

Market research involved manually analyzing hundreds of 20-page transcripts from healthcare professional interviews, creating a significant...

Solution
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Quotes

The company

Novartis logo

Novartis

novartis.com

Global pharmaceutical group specializing in prescription medicines and biotech.

IndustryPharmaceuticals & Biotech
LocationBasel, BS, Switzerland
Employees50K-100K
Founded1996

The vendor

AI and machine learning platform for enterprise data science and analytics.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees1K-5K
Founded2013

Use case

Novartis's Market research analysis is part of this use case:

Research Synthesis
25 case studies(+50% YoY)
Proven impact?
LowModerateVery Strong
3.0Moderate

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