AI case study

New American FundingMarketing content creation

Strict compliance slowed output. Automated guardrails saved 360 weekly hours, cutting prep from 3 days to 3 hours.

Published|1 year ago

Key results

Weekly Time Savings
360 hours
Creation Time
2-3 hours
vs 2-3 days
AI-Generated Assets
100%

Result highlights

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The story

Context

One of the nation's largest independent mortgage banks, with a marketing team of nearly 60 people supporting diverse lending initiatives across multiple channels.

Challenge

The content team faced overwhelming volume across SEO, blogs, and performance marketing, leading to quality issues and burnout. Strict regulatory...

Solution
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Quotes

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The company

New American Funding logo

New American Funding

newamericanfunding.com

Independent mortgage lender providing home loan and refinancing services.

IndustryFinancial Services
LocationTustin, CA, USA
Employees1K-5K
Founded2003

The AI provider

Writer is a content creation platform that leverages AI to enhance writing efficiency and quality for businesses and individuals.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees1K-5K
Founded2020

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