AI case study

InterPersonalized marketing

Data scattered across 103 streams caused irrelevant ads. Now, AI unifies profiles to target offers based on engagement scores.

Published|2 years ago

Key results

Overall ROI Increase
20x
Monthly Savings
$13k
Monthly Time Savings
30 mins

Result highlights

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The story

Context

Brazil’s first 100% digital bank offers a full suite of financial services, from checking accounts to investments and insurance.

Challenge

Rapid growth scattered customer data across six sources and 103 streams, resulting in duplicate records and irrelevant marketing messages....

Solution
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Scope & timeline

  • 1,000 developers using AI coding tool

Quotes

The company

Digital banking and investment platform with an integrated e-commerce super app.

IndustryFinancial Services
LocationBelo Horizonte, MG, Brazil
Employees1K-5K
Founded1994

The AI provider

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

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